Analytics Strategy 101: Categorizing Your Marketing Metrics

Analytics Strategy 101: Categorizing Your Marketing Metrics

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

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The 4 Pillars of an Analytics Health Check

The 4 Pillars of an Analytics Health Check

Whether you're starting from scratch or looking to evaluate an existing analytics practice, it's important that you review the resources and investment in and output of analytics on a routine basis. I've come across many cases where a client is investing in data and analytics but they end up being heavy on reporting while being light on actual insight.

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Time to Insight, Time to Action and Time to Deployment: Your New Analytics KPIs

Time to Insight, Time to Action and Time to Deployment: Your New Analytics KPIs

Today, many analytics teams spend most of their time helping others justify their performance and impact without considering the ROI of the analytics function itself. Avinash Kaushik wrote about this a while back where he proposed a general approach to measuring the return on analytics (ROA). This is a great topic and one that I think will become more prevalent in the coming years. 

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