PRIVACY POLICY

This page is intended to help you understand how my website (analythical.com) collects, stores and uses data from visitors. I've tried to make the information contained within this page clear, concise and easy to read. But if you have any questions, concerns or feedback related to my website privacy policy please let me know using the feedback form at the bottom of the page.

Overview

This website collects a variety of anonymous statistics about it's visitors using tools like Google Analytics. In some cases, personally identifiable information (PII) is collected through an opt-in process, such as using your email address to subscribe to a newsletter. In any case where PII data is collected (e.g. newsletter) you are free to chose not to provide this information. Please note, there are plenty of ways to stay up to date with the content on my site (i.e. Twitter, LinkedIn, Google RSS, etc), so if you prefer not to provide personal contact information, such as an email address, then you are free to do so and stay connected with me through other channels.

Any of the information collected on this website, anonymous or PII, is not and will never be shared with a third party. The data collected is used either for the analysis and optimisation of content and/or user experience on this website, or as a way to stay connected with visitors who opt-in to share PII data (e.g. newsletter subscribe).

There are a few different tools and platforms this website uses to collect and store data, which include:

  • Google Analytics
  • Squarespace Analytics
  • Onsite Forms
  • Mailchimp

Google Analytics

I currently use Google Analytics to track visitor behaviour data, and all data collected by Google Analytics is anonymous. Google Analytics works by embedding a snippet of Javascript code which, upon firing (i.e. browser page load), sends anonymous data back to the Google Analytics account and web property linked to this website. A 1st party cookie is also stored on your computer to pass additional information to Google Analytics, such as allowing GA to distinguish between new and returning visitors. All data collected by Google Analytics is stored in Google's cloud infrastructure. Here's a brief summary about how Google stores data.

Data is stored in an encoded format optimized for performance, rather than stored in a traditional file system or database manner. Data is dispersed across a number of physical and logical volumes for redundancy and expedient access, thereby obfuscating it from tampering.
Google applications run in a multi-tenant, distributed environment. Rather than segregating each customer's data onto a single machine or set of machines, data from all Google customers (consumers, business, and even Google's own data) is distributed among a shared infrastructure composed of Google's many homogeneous machines and located in Google's data centers.

If you'd like to learn more about how Google Analytics works, you can read more about it here. If you'd like to learn more about cookies and Google Analytics cookies, you can read more about it here. If you'd like to learn more about how Google stores the data it collects, you can read more about it here.

If you prefer not to have any information shared with Google Analytics, you may do so by using the Google Analytics Opt-out Browser Add-on, which is compatible with multiple browsers.

Squarespace Analytics

This website is powered by Squarespace, who also collect and store anonymous website behaviour data such as the total number of website visits and which pages were viewed. Similar to Google Analytics, Squarespace collects data by using Javascript tags. All data collected by Squarespace is stored in their cloud infrastructure.

Unfortunately I don't know of any tool or plugin like the Google Analytics Opt-out Browser Add-on for Squarespace. However, one way to share less data about your visit session with Squarespace Analytics is to visit the site in Private Browsing mode, which is supported on many common browsers such as Chrome, Firefox and later versions of Internet Explorer.

Onsite Forms

I collect information through a variety of online forms within this website, such as the form at the bottom of this page, on my Contact Me page, and on my Speaking page. Filling out these forms is entirely voluntary. In the event that you do fill out a form on this website all information provided will be kept private and confidential, and will not be shared with a 3rd party without prior consent.

Mailchimp

I currently use Mailchimp to allow visitors to subscribe and stay up to date with the contents of this site via email. Subscribing via email is done through an opt-in process and is entirely voluntary. If you do not wish to share your personal contact information then you are free to stay up to date with the content on this site through other means (e.g. Twitter, LinkedIn).

The information you provide when subscribing to this website is kept private and confidential, and will not be shared with a 3rd party. 

You are free to unsubscribe from any future communications at any time but clicking the unsubscribe link at the bottom of the email. Once unsubscribed your contact information will be purged from my contact database in Mailchimp.

Note. Currently I only use Mailchimp for RSS/content syndication. In the future I may launch an e-newsletter which is managed through Mailchimp. If I ever do launch an e-newsletter I will inform all email subscribers of this website before sending out any content, and will offer the chance to opt-out of future communications at that time.

Other ways to control your privacy

I've listed a few methods above for preventing or limiting the data collected on this website by the various analytics tools I use. However, there are a few more ways that you can control your privacy.

One method is to disable Javascript in your browser and/or to prevent cookies from being saved and read. I highly recommend you read up on this before actually configuring such settings. I also can't list out the instructions for doing this in every browser, but a quick google search should point you in the right direction. But to get you started, turning off Javascript and controlling how cookies are saved/read in Google Chrome can be found under Settings > Advanced > Content Settings (or at least it was when this page was last updated.

Another method is to configure the DO NOT TRACK (DNT) feature in your preferred browser. Broadly speaking DNT is a setting in your browser that requests a website or ad network to not track your browsing behaviour. Think of it as a Do Not Call list, but for the internet. It's important to note that DNT is not a full-proof way to prevent your data from being collected, but it can be generally effective. More common browsers support this feature and it's easy to implement. To learn how just do a google search for your browser name + Do Not Track.

I hope the content on this page has been both informative and useful. If you have any questions, concerns or general feedback about this privacy policy please feel free to use the form below. Including a contact email is entirely voluntary and I would only recommend using it if you'd like me to follow up with you. Finally, please don't use this form for any non-privacy related requests or feedback. For general inquiries please use the form on my contact page. 

Privacy Policy Feedback Form

This privacy policy is subject to change without notice, however I will always notify my readers of changes to this policy. This page was last updated on July 10th, 2017.