HI there, I'm Stephen Tracy and welcome to Analythical

I'm a Singapore-based Canadian-born digital storyteller who loves to play with data.

This is my own personal blog where I write about everything data! From data visualization to web analytics to research methods, I use this space to share my thoughts, opinions, experiences and learnings from years' of working in this field. I love what I do, and I also love to write, so that's pretty why Analythical exists.

I have a day job too, where I work at a global consumer insights and data company called YouGov. I've also worked at a few different digital agencies in my time where I led data analytics teams. If you'd like to learn more about my professional background and experience then feel free to connect with my on LinkedIn

It's worth noting that this blog is owned and operated entirely by me, Stephen Tracy, and all the opinions and views published here are my own. Analythical is really a labour of love, as I plan, draft and write every article on this site myself (no ghost writers here) and in my own free time (which is easier said then done with two kids and a full time job). I put a great deal of effort into maintaining this blog, so if you're feeling generous and want to support me you can do so simply by spreading the word and sharing my content. I'd really appreciate it!

So what does Analythical mean?

It's kind of a play on words between analytics  ("the discovery and communication of meaningful patterns in data") and mythical ("based on or described in a myth; existing only in the imagination"). So what, exactly, does that mean? Well, I've worked in the analytics and research field for a while now, and I've witnessed the rise of data analytics as a business function, a domain, a discipline and unfortunately, as a buzz word too. Over the years I've met a lot of clients who were pretty jaded about the promise of analytics by the time I started working with them. They had spent a fortune on analytics tools, hired an analyst or two, and even started paying their agency for reporting. But this got them nowhere closer to the analytics utopia promised by every case study and vendor sales pitch. To them, the true potential for data analytics was quite literally a myth.

The truth is, a lot of companies are investing in analytics in all the wrong places. They over invest in tools without thinking about the right talent or org structure they need. And I often find that despite all the budget they managed to unlock for analytics programs, they operate with a complete lack of vision for analytics. This is exactly why Analythical was born. To demystify data analytics and offer my readers practical and grounded advice, opinions, and thoughts for succeeding with data. It's that simple.

Connecting with me

You can connect with me on LinkedIn or Twitter where I often talk about digital storytelling, analytics and research. Or, if you want to get in touch just fill out this form and I'll drop you an email.

Thanks for stopping by!