Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

A few years back after the release of Star Wars: The Force Awakens I wrote an article detailing the box office success of each Star Wars film during their first week of screening. So I thought it would be fun to refresh some of the numbers as well as look at total box office success rather than just opening week.

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Types of Rating Scales in Quantitative Research

Types of Rating Scales in Quantitative Research

After my last post about the shoddy rating scale survey I received from an online retailer I've received a lot of questions about the different types of rating scales that one can use in quantitative research. So I thought it would be helpful to dive a little deeper into the two types of research scales I alluded to in my last post. 

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Lessons in Survey Design: Using Rating Scales Effectively

Lessons in Survey Design: Using Rating Scales Effectively

A few weeks back I placed an order online with a popular eTailer in Singapore. The order included 4 items, all fulfilled by different sellers so naturally each item was shipped individually. In the end only 3 of the 4 items made it to my doorstep. I was promptly offered a refund for the 4th item, and then the eTailer sent me a rather questionnable survey to learn about my experience.

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We need to start having more meaningful dialogue about measurement

We need to start having more meaningful dialogue about measurement

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

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